PocketBrief was created by distributor-focused individuals who are passionate about furthering the success of the sales representative through creative use of technology.

The primary architect of PocketBrief, Anthony Pericle, started his professional career as a sales representative for a medical distribution company. Since the early 1990's, he and his teams have worked on and led many distributor sales force automation projects – for both large and small companies.

Our unique “in the trenches” perspective combined with our expertise in creating high impact, prioritized, actionable information from data has allows us to create a solution that will enable the mobile distributor sales representative to better serve their customers and maintain/increase profitable sales revenue. And let's not forget another compelling benefit: To give the sales representative more time.

Our mission is:

To lighten the load of the sales representative.

We believe that more time in front of a customer equates to a stronger relationship. By responding to customer questions quickly, easily and accurately, the relationship with the customer will be strengthen. And it is these strong relationships between the sales representative and customer that create the highest value for the company in terms of long-term, profitable revenue.